5 Tips for Buying Jewelry Online - OMI Jewelry
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October 04, 2019

You can buy almost anything online, but should you really buy fine jewelry or watches on the internet? Online shopping is a ubiquitous experience of life in the modern era, but it can still feel risky when purchasing something sentimental and expensive. At the same time, there’s a wider selection and often much more competitive pricing when you shop online versus traditional brick-and-mortar storefronts. 

Whether you are looking for a gift, an engagement ring, or even something for yourself, you should always feel confident in your purchase. To learn what to look out for when buying fine jewelry online, keep reading for our five most important tips.


1. Do Your Research

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Before you start checkout, make sure you are confident you are buying from a reputable business. Always read online reviews and double-check the official review profiles link to the same website. To avoid any unwanted surprises, you should also review the jewelry listing and read every detail about the piece’s condition. An honest seller will be forthcoming with honest answers to any question you may have about the item and your potential purchase.

2. Read the Shipping & Return Policies

Before you buy online, make sure you’ve researched the seller’s shipping and return policies. If you are purchasing an expensive jewelry item, you will want to make sure the shipping is insured for the value of your item. You should also make sure you fully understand the return policy. A website may offer returns for a majority of their items, but certain items like new or never worn pieces may be excluded from this policy. This information should always be clearly presented on the piece’s listing.

OMI Jewelry offers a 7-day return policy from the date of delivery on any watch or jewelry purchase. Never worn or customized pieces ineligible for return will always be clearly indicated.

3. Look for an Appraisal or Certificate

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An appraisal or valuation is provided by the jeweler or seller and details the value of your item. If you are buying an item with precious gemstones, it should list diamond attributes like color, cut, clarity and carat weight. This document is helpful when you look to ensure your piece or provide proof of ownership. It’s also a document that transparently lists the materials and specifications of your piece for your own records. Each OMI Jewelry piece comes with a free appraisal.

4. Understand the Warranty

Find out if the piece you are considering comes with a warranty from the manufacturer or from the seller/vendor themselves. When buying jewelry online, this warranty should cover any defects and loose gemstones for at least a year. If this isn’t offered, you could be on the hook for any repairs that were out of your control. At OMI jewelry, all jewelry is covered under a one-year warranty in the rare event that your piece has a flaw or a stone comes loose.

5. Figure Out Your Size & Size Availability

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Understanding your size is crucial, particularly when ring shopping. You’ll first want to understand the sizing used in the jewelry listing. You can find rings measured in US sizing, European sizing, millimeters, inches, and many other ways. Be sure you understand the exact measurement standards of the listing before you buy it.

If you don’t know your ring size by any measurement standard, then you can always go to a local jeweler and ask them to size your finger. If you are local or visiting New York City, you can stop by for sizing at OMI Jewelry’s showroom in the famous Diamond District at 20 W 47th St.

If you know your size but are having difficulty finding the right piece in your size, you can take a piece to your local jeweler for resizing. To cut out that extra step,  OMI Jewelry can make your ring to size if you can’t find the size you are looking for. Contact customer service and they can assist you in custom ring sizing.


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